Chris Nicholson, a former New York Times reporter and head of communications at Celery, explains how entrepreneurs and inventors can create strong, mutually beneficial relationships with reporters to tell their stories.
Information is the currency of journalism. Unlike dollars or euros, it is not a fungible currency, but only effective under certain circumstances: e.g. when working with a journalist who wants your information. In a certain sense, an information economy is a barter economy.
Reporters have very little space to convey who you are, what you do and how you think. Get used to telling two-sentence stories. Setup and punchline, problem and solution, event and its meaning.
Here’s the Q&A, with questions ranging from how to maximize the effect of your PR, to which publications you should target.