We request and receive a surplus of feedback from thousands of innovative brands, selling some of the coolest products in the market. We listen to this customer feedback, and use it build features that will help you sell more, more strategically. One-page checkout is not only our most requested feature to date, but is one we’ve been building, testing, and perfecting behind-the-scenes for months. We’re super excited to announce that one-page checkout is officially, the latest and greatest feature to add to our evolving toolset.
To help brew up some enthusiasm, here’s why we think one-page checkout will help you sell more this holiday season and beyond.
Some Reasons Why One-page Checkout Will Change Your Life
We’ve seen past customers who’ve customized our API into one-page checkouts generate a 10-15% sales lift. Proimpact echoes these findings, citing a 13.9% increased conversion rate when shifting from a two-page checkout to one-page. Keeping it simple, and stripping your checkout down to the bare necessities—sometimes even eliminating shipping information altogether—can increase conversions drastically. After all, too much of anything (except for warm cookies) can be daunting; number of checkout pages and entry fields is no different.
Less is More
Neil Patel of QuickSprout uncovered that “reducing the number of options in your form fields from 6 to 3, you can increase your conversion rate, on average, by 66%.” In other words, when it comes to your checkout, less is more. Fewer excuses to abandon the transaction, such as eliminating the need to click through multiple checkout pages, means a greater ability to capitalize on consumer spontaneity, impulse and desire—key drivers in purchase-making.
Celery’s new one-page checkout reduces the number of clicks required to make a purchase from three or four down to just one. Instead, all required fields live on a single isolated page, leaving fewer “break in the action” opportunities for buyers to drop off.
Fewer Abandoned Carts
According to the Baymard Institute the average cart abandonment rate last year was north of 68%. This equates to trillions of dollars in uncaptured revenue for sellers across the globe. That’s a lot of dollars lost, and any seller who’s over-complicating their checkout is undoubtedly adding to it. Don’t get us wrong, there are a lot of factors that decrease abandoned cart rate—like offering “free” shipping vs. location-based shipping fees etc.—but simplifying your checkout is definitely among them.
To illustrate, have you ever been caught off guard by how easy it was to buy something online, thinking to yourself, “wait...did I really just buy that”? This wasn’t accidental, and is something that e-commerce superpower, Amazon, has mastered. Amazon’s 1-Click Ordering is automatically enabled after a customer makes a first purchase. On any returning visit a shopper can hit one button, once, and BAM!, they’ve bought something. For pre-order sellers with fewer products and SKUs, 1-click checkouts for repeat buyers isn’t relevant. Removing as many fields as possible and implementing one-page checkout is the best way to take advantage of buyer impulse and lift sales.
A/B Test: You Decide
The best part of all: you can decide whether a single or multi-page checkout is better for you and your customers. Although we have seen enough evidence to convince ourselves that single-page is superior, there is no silver bullet when it comes to optimizing conversions. Also, despite there being many major pros to one-page checkouts, there are some cons. One example is not being able to measure customer drop-off in all stages of your conversion funnel.
But have no fear, with Celery’s one-page checkout and abandoned cart feature, you can still collect email addresses for customers who fail to purchase.
We encourage you to A/B test our traditional multi-page vs. one-page checkout. If you’re anything like the Official Vancouver Olympic store, you just might notice a drastic conversion rate lift. According to LemonStand, when the online store reduced the number of checkout pages from four down to one, conversions increased by 21.8%.
Let’s Recap. Why Celery’s One-Page Checkout?
- We think you’ll see conversions increase by 10-15%.
- It’s simple, sleekly designed, and reduces any navigational clutter; you can take advantage of buyer behavior.
- You can easily A/B test multi-page and one-page checkouts. Decide for your business.
- Also, it will decrease abandoned carts. And with our NEW abandoned cart feature, you can still capture email addresses and remarket to abandoners like there’s no tomorrow.
- It has faster load times than our multi-page checkout and competing one-pagers.
- It’s fully customizable. You can use our API to further brand our nearly white label checkout.
- The checkout pulls in unique product thumbnails for each variant.
- You can set number of input fields and opt to collect shipping addresses later (shortening checkout procedure by 5 entry fields).
- It comes with our built-in order management dashboard to track, analyze, and report.
- This pro feature is included in our standard platform fee.
Minimizing input fields and the number of clicks required to finalize a purchase will increase conversions and eliminate reasons for buyers to “think about it”. If you’re new to Celery, sign-up today to take advantage of this free, pro feature. For existing Celery sellers, what are you waiting for? Let’s crush it with the crowds, and sell more together.