Celery’s Open-Source Checkout Powers Plastc’s Pre-Order Campaign

Celery released an open source checkout that anyone can use for their pre-orders or crowdfunding. It’s fueling Plastc’s pre-orders.

Coin pioneered a minimalist checkout flow that was wildly successful at converting pre-order customers. It’s reported they beat the $10M+ that Pebble raised on Kickstarter, a record at the time, signaling a shift away from the world’s most popular crowdfunding platform.

The Celery team has now released an open source checkout that can be used on any website to accept pre-orders, just like Coin and Plastc’s pre-order campaigns, allowing early-stage startups to raise money without the constraints of traditional crowd-funding platforms.

Modern checkout UI and UX is critical for high-stakes crowdfunding and pre-order campaigns, as the slightest friction can lose you customers and lower conversions. Celery's minimalist checkout design pattern ensures that customers have the smoothest journey through to purchasing.

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Benefits of using Celery’s DIY checkout:

  • Modern UI and high conversion purchase flow
  • Minimize the number of required input fields (e.g. collect shipping)
  • Fully customizable for branding
  • Can be functionally extended
  • Built-in order management dashboard backend

Features on our roadmap:

  • Social referral mechanisms (e.g. refer a friend, get a $5 discount)
  • Abandoned cart analytics

To try this out, you can fork the repo and get started with our tutorial readme on Github here. You can sign up for a free Celery account here.

With love and celery,
The Celery Team